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Online Fundraising in the Czech Republic
Janíčková, Nikola ; Kunešová, Markéta (advisor) ; Šloufová, Romana (referee)
This diploma thesis introduces the topic of online fundraising primarly based on foreign scholarly literature. The thesis focuses mostly on its tools, but it also presents ethical rules or evaluation. The goal of the diploma thesis after introduction this topic to the czech public is to analyse the half-structured questionnaire and identify successful organizations. In addition to that, the aim of the research is to discover the application of key success factors of online fundraising among identified successful organizations, which are at the end supplemented by inspirations and recommendations from czech NGOs.
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Online fundraising and social media
Popova, Anastasiia ; Vaceková, Gabriela (advisor) ; Plaček, Michal (referee)
This bachelor's thesis focuses on the topic of online fundraising and social media in charitable giving. The main goals of the presented bachelor's thesis are to describes the relationship between the NGO and the donor, discuss the resources that NGOs and the donors offer to or demand from each other and analyze how a person's willingness to donate online modifies after applying online fundraising strategies on social media by NGO. This bachelor's thesis investigates the case of the Czech Republic branch office of Amnesty International, specifically its Instagram account @amnesty_cz. The research sample consists of 5 employees of Amnesty International Česká republika. Based on the literature overview, 5 conducted semi-structures interviews, subsequent thematic analysis of collected data and analysis of social media campaign, it is possible to conclude that the relationship between NGO and the donor is poorly balanced, the NGO needs more support from the donor. Also, the research findings state that online fundraising increases donor's activity. The most successful online fundraising strategies that increase the donor's activity are included. The presented thesis also has discussion for future research and recommendations for charity staff and volunteers on how to raise more money on social media....
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Comparison of National Endowment for Democracy projects in the Czech Republic and Slovakia in the 1990s and their role in local developments
Vodáková, Tereza ; Hornát, Jan (advisor) ; Raška, Francis (referee)
This bachelor thesis addresses grant projects funded by the American nongovernmental organisation National Endowment for Democracy (NED) in the Czech Republic and Slovakia. Despite being one country at the beginning of the 1990s, by the half of the decade, both countries already followed different directions. The aim of this thesis is to compare diverse strategies of NED in those countries during the 1990s and to analyse its impact on the development of democracy and civil society. The research method of this thesis is built on a categorisation of individual grant projects based on the information from NED annual reports and their consecutive confrontation with the development of related events. For the confrontation, this thesis uses primarily secondary literature, media outputs, available interviews, and information from the grant recipients. This comparison implies, that while Czechia stopped being funded by NED by the mid-1990s, Slovakia became one of its most significant priorities in the region. Slovakia is a prime example of functional democracy promotion abroad. In only a few years, NED accomplished to help the mobilisation of civil society and successful transition to liberal democracy. The Czech example, on the other hand, shows how unevenly distributed grants in its favour led to abrupt...
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Online Fundraising in the Czech Republic
Janíčková, Nikola ; Kunešová, Markéta (advisor) ; Šloufová, Romana (referee)
This diploma thesis introduces the topic of online fundraising primarly based on foreign scholarly literature. The thesis focuses mostly on its tools, but it also presents ethical rules or evaluation. The goal of the diploma thesis after introduction this topic to the czech public is to analyse the half-structured questionnaire and identify successful organizations. In addition to that, the aim of the research is to discover the application of key success factors of online fundraising among identified successful organizations, which are at the end supplemented by inspirations and recommendations from czech NGOs.
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Economic analysis of non-profit organization
Toráčová, Denisa ; Boukal, Petr (advisor) ; Vávrová, Hana (referee)
The goal of the thesis is to provide an economic analysis of Klubíčko Beroun, o.p.s. To be successful, a nongovernmental organizations have to plan with a good strategy and analyze both outer and inner environments. The NGOs receive finances mostly from donors and have to be responsible for using them efficiently. Therefore, NGOs should not undervalue the economic aspect of their activities and should pay attention to the financial indicators. In my work, I focus on the analysis of the strategy and on the financial analysis. The thesis consists of two parts: the theoretical-methodological part, and the analytical part. In the first part, the basic theoretical apparatus is introduced, and it is consequently used in the second part. The results of the analysis of the strategy and the financial analysis serve as a basis for the SWOT analysis and for the formulation of the strategy for Klubíčko Beroun, o.p.s.
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